In the frame of the European program "the Flemish Masters", the Digital Art Center ARTPLAY MEDIA presents its multimedia exhibition "Pieter Bruegel. The topsy- turvy world”.
In order to let the viewer entirely immerse in the works of Bruegel, the organizers of the exhibition turned to storytelling — in the multimedia hall you will hear stories about the works of Bruegel, narrated from the first person. Through Bruegel paintings you will percieve the carnival aesthetics of that time — the artist depicts the distorted, crazy world, the topsy- turvy world — the world of stupidity. Any deviation from the norm was considered as “Stupidity” in the inverted world of the medieval folk: drunkenness, gluttony, poverty, ugliness, depravity, facelessness, impiety, etc. However, medieval people never thought to fool anyone but themselves. And they always used to laugh at themselves. The culture of the European carnival is totally based on self-parody. The most known examples of Bruegel’s carnival art : "the Flemish Proverbs", "the Battle of Shrovetide and Fasting", "Blinds", "the land of sluggard", engravings "The Feast of fats" The Feast of skinnies".
The exhibition "Pieter Bruegel. The topsy- turvy world " was created in close cooperation with the tourism office of Flanders and Brussels VISITFLANDERS, which provided information support for the project and contact with museums in Belgium, which houses a rich collection of the artist's originals paintings, most of which will be presented in multimedia format at the exhibition in ARTPLAY.
Cinema360 — this is a total multimedia installation, immersing the spectator into the sensual world of masterpieces created by great artists. The images are projected on huge screens and on the floor as well. The total area of the projection is about 1200 sq. m.