Multimedia exhibition I Aivazovsky | Digital Art Center Artplay Media

The new multimedia format

The project “ I - Aivazovsky” combines the format of a multimedia exhibition and a tv play, more familiar to the viewer. He leads the viewer literally through the labyrinth of the maestro’s life. The role of Aivazovsky is played by the popular actor Sergey Garmash, narrated from the first-person in a confidential, almost intimate form the life story of a boy who will soon become a world famous artist. The interlocutor of the main character is played by the actress Lyanka Gryu. The script is based on biographical facts, documents, letters and memoirs of Aivazovsky’s contemporaries. 

Who was Ovanes Ayvazyan?

Ivan Aivazovsky (Ovanes Ayvazyan) was born in Feodosia (Crimea) in an Armenian family. A rare representative of the art workshop, whose chefs-d’oeuvres during his lifetime turned out to be commercially successful and in demand. During his long life, he created about six thousand works, most of which are devoted to the sea. The painter’s canvases amaze the viewer with authenticity and realism, although he painted them mainly not from nature, but in his atelier - from memory.

Thanks to the widespread success and replicability of Aivazovsky’s works, they turned into an expensive, but as if “dead heritage”. The main question asked by the curators of the exhibition “I -Aivazovsky” was: what kind of person should be the artist to devote all his works to one topic? What character should this person have? Perhaps the answer will help to take a fresh look at the paintings of the famous marine painter.

The innovative Cinema360 format will allow you to fully immerge yourself in the work of the great master.

The duration of the performance - 50 min.